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rumi akter
25 de mai. de 2022
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For example, angular packaging makes a yoghurt taste Industry Email List fuller, while round packaging makes the yoghurt taste softer. This association between form and taste does not only apply to what we feel, but also to what we see. For example, we associate round fonts on packaging with sweet, so that we also experience Industry Email List the product as sweeter, while we experience products with angular fonts on the packaging as more acidic. It is therefore wise to accentuate the positioning of your product with Industry Email List your packaging. Taste Perhaps the most complex aspect of sensory marketing: taste. This complexity lies in the fact that taste Industry Email List strongly depends on context. A legendary experiment made this unmistakably clear. During a wine tasting, the researchers asked the guests to describe a white wine. This wine Industry Email List was described by those present as 'fresh, citrus, floral and pineapple'. Typical characteristics of a white wine. Moments later, they asked the guests to describe a red wine. The description Industry Email List was: 'chocolate, round, musk and cherry'. What the guests didn't know, however, is that the red wine was exactly the same as the white wine, but with added red food coloring. By only changing the color, the entire taste Industry Email List experience changed with it (Morrot, Brochet & Dubourdieu, 2001). Best & worst practices in sensory marketing Time to explain some best practices. And this time also some Industry Email List worst practices, to show how the unintentionally wrong use of sensory marketing can have a negative effect on your brand. Best practice 1: Dunkin' Donuts (fragrance) We Industry Email List saw a strong example of scent marketing during a Dunkin' Donuts campaign. The campaign was launched on public transport, where every time the Dunkin' Donuts jingle came out of the bus's speakers, a fragrance atomizer released coffee aroma.
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