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Village live Fun & entertainment
01 de ago. de 2022
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In 2022, the live broadcast e-commerce circle will not be very "peaceful", and the super-head live broadcast e-commerce "Evergreen Tree" will leave the scene one after another in different ways. In the commercial battlefield, there are always people coming and going. During the lockdown of Shanghai, Liu Genghong spread the fire all over the country with lightning speed, but he gradually became cold after two months. Coinciding with the market gap, the whole network is looking forward to: Who will be the next live broadcast star? At this time, Dong Yuhui, Dongfang Selection, was born, and the creative live broadcast selling method of "learning and shopping" made the eyes of all netizens bright. TOP Jun found that from the super head anchor of the Tao series to the anchor matrix of the Doukuai series, nowadays, the "shelf life" of the popularity of star anchors seems to be getting shorter and shorter. Even if there are millions of fans, the head anchors are actually struggling in the dilemma of commercialization. Does the success of live b2b data broadcast e-commerce depend on luck or strength? For brands, is now a good time to enter live e-commerce? In the first phase of live e-commerce MR.Live , Mr. TOP will chat with you about the past and present of live e-commerce. 1. How did live e-commerce become popular? First, let's clarify the concept. Yiou Think Tank has made the following definition of live e-commerce with reference to the "Video Live Shopping Management and Service Specifications" of the China Chamber of Commerce: Live-streaming e-commerce is a business activity that combines "live-streaming" and "e-commerce" through the Internet information network to sell physical and virtual goods, including physical and virtual goods, so as to attract traffic through KOLs or anchors, sell goods or Marketing promotion. From an abstract point of view, in a nutshell: technology has given birth to a new medium for people-to-people connection - live broadcast. Major e-commerce platforms quickly apply it to the commercial field to help brands drain traffic through live broadcast and ultimately achieve a specific business goal. Throughout the country, in 2016, Mogujie launched the live e-commerce shopping function for the first time. In the same year, traditional e-commerce companies such as Taobao, Kuaishou, Suning, and JD.com followed and launched live
Celebrity anchors are withdrawing one after another, is there still a content media
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