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sifatahmed
11 de jan. de 2022
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There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with a 1980’s-era computer by saying “Hello, computer.” Of course, it doesn’t work. Voice commands would need another 30 years before becoming reality. But that scene would later inspire Jeff Bezos, a lifelong Star Trek fan, to build Amazon’s digital voice assistant, Echo. In fact, you can wake up Echo by doing like Scotty and saying “Computer!” 01 Today, you can take your pick of voice command app: Siri, Alexa, Cortana, and Google Assistant. You can choose to tell apps like Siri to navigate to a destination, play some music, or even launch an app. The Two Functions of Voice Technology There are two main things that a voice-ready app does: the text-to-speech functionality (AKA speech synthesizer) allows a device to read stuff to you, and the speech recognition technology allows your device to understand what you’re saying to it. Text-To-Speech (TTS) is basically the machine communicating with the user. It’s the technology behind Siri’s or Alexa’s robotic voice when you ask that it read back your SMS messages, or the weather outlook. It quite literally takes any text and passes it through a speech synthesizer that can then read it out to you in a facsimile of a human voice. Speech recognition is the user communicating with the machine. This functionality allows your devices to listen or record your voice via microphone so it can analyze what you say, look for familiar commands, and execute your orders like a good little robot. Why This is the Perfect Time for Virtual Assistant Apps Voice recognition app technology has advanced quite a ways since the 2011 launch of Siri to the mixed reviews of Colombia Phone Numbers List users and critics alike, all the way to the launch of Amazon’s Echo and Google Home in 2017. Suddenly there is more widespread acceptance of voice search thanks to the efficiency of AI and neural networks. Why has it gotten so entrenched in our apps and in our daily lives? Several factors are at play here: Speech is the Most Natural Interface First, voice comes naturally to us. With all the focus on mindfulness and productivity, a “return” to a more natural way to do computing fits the current climate. Speech is one of the first interaction methods we learn as humans. There is only a major learning curve at the start (as a toddler) but once out of diapers, we’re experts at vocalizing our demands to parents, peers, and now, the personal assistant app. AI Has Grown Up Second, artificial intelligence, machine learning, and neural networks have come of age and are now able to help machines parse our sentences and comprehend every human accent, every word we say to them. This capability to understand leads to more efficient interaction between our voices and the devices we talk to. There are more than 2 billion monthly active users of Android around the globe.02 That gives Google a treasure trove of voice data that is being used to improve the accuracy of its apps in understanding verbal commands and voice search. As a personal assistant for Android, the Google app is one of the top virtual assistant apps around because it has so much voice data to draw insight from. Speech Enhances the Mobile Experience Finally, speech is the perfect interface for mobile devices. Consider how busy the average adult is. We’re on the go all the time, with devices that are steadily increasing in screen size but which never fully allow for a comfortable typing experience. Voice commands allow us to access our content and our apps while moving around, while on the road, or when our hands are full (literally). The Benefits of the Voice Command App Voice search is a huge functionality that everyone is coming to expect, especially from IoT (Internet of Things) related apps. Why even bother typing when you can fire up voice search in a personal assistant app when you’re busy cooking? Speed of communication is another benefit. Anyone who has dictated a text message while in the car knows this is true. And if you’ve used the built-in dictation functionality in Google Docs you know how easy it is to type an entire paragraph of text without even touching the keyboard. voice command app - 50% of all searches will be voice Examples of How Voice is Changing Marketing For mobile marketers, voice search is slowly and steadily changing the game. Consider these stats: 20% of all searches across the Google app and Android devices are currently voice, according to Google.03 50% of all searches will be voice searches by 2020, according to comScore.04 By 2020, 30% of all web browsing will be done without a screen, according to Gartner.05 If marketers are to be effective in the age of voice, they have to start optimizing their content with these virtual assistant apps in mind.
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