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Sumaiya Khatun
31 de jul. de 2022
In Discussões Gerais
Working from home has also led to a digital shift. Meetings very often take place online through programs such as Zoom. In the Netherlands, for example, people have often looked for how to create or organize a zoom meeting. Google Trends meeting. Trend 2. Online shopping & pickup During the lockdowns, shops and restaurants were closed. People went online looking for a digital alternative. For the catering industry, Pick-up was therefore a means of survival. Search interest for the keywords takeaways and deliveries increased worldwide. Takeaway searches were especially popular during holiday periods. For example, the search term "Christmas menu takeaway" was super popular in the Netherlands at the end of 2020. In 2021, the average for these types of search terms will still be higher than in 2019. Google Trends takeaway. It was also important for many job function email list stores to switch to online shopping. For consumers, this was one of the few ways to shop. Especially when the first lockdown took place, there was a lot of interest in the search term "online shopping." The average search interest for online shopping will also remain high in 2021. This will probably also remain high, because it pleases well. Another interesting development is the search behavior for discount codes. In the first months of the lockdown, people worldwide went looking for discount codes more often. This may also have been a result of many stores offering a “corona discount” because they could not be fully open or provide the service they normally provided. Trend 3. Local becomes important There has also been a greater interest in local businesses. During the first lockdown, a lot of attention was paid to actions such as "support local businesses" or upportyourlocalbusiness. But a lasting effect can be seen if we look at the search interest of the search term “near me.”
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Sumaiya Khatun

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